Sandy Beach
The beach that started it all. Sandy Beach sits at the edge of Cohasset, Massachusetts, where the Atlantic meets the rocky South Shore. It is where Soberly was born.
Eight Places. Two Lines.
The New England Collection
Soberly is built around real New England places. Each can carries the name of a location that shaped this region, rendered in original artwork painted by hand. These are not invented names or abstract concepts. They are places.
Soberly Still
12 oz slim canSoberly Seltzer
16 oz standard canMount Katahdin
The northern terminus of the Appalachian Trail and the highest peak in Maine. Remote, rugged, and earned. Mount Katahdin is the kind of place you remember for the rest of your life.
White Mountains
The White Mountains rise above the New England treeline like something permanent. Hiked, photographed, and returned to by generations of New Englanders who know that some places just stay with you.
Mystic
Mystic is a Connecticut seaport that has been a working waterfront for centuries. Tall ships, stone bridges, the smell of salt water. It is New England at its most classic.
Newport
Newport is where old money meets open water. The cliff walk, the harbor, the architecture: Newport has always understood that the best things in life deserve to be savored.
Cape Cod
Cape Cod in summer is a state of mind as much as a place. The canal, the dunes, the fish shacks, the traffic you don't mind because you know where you are going.
Acadia
Acadia National Park sits on Mount Desert Island where the mountains meet the sea. There is no other place in New England quite like it.
Stowe
The unflavored expression of the Soberly Seltzer line. Clean, quiet, and uncomplicated. Like Stowe in the early morning, before anyone else is on the mountain.
Flavors revealed at launch. Coming Winter/Spring 2027.
The full Soberly collection spans all six New England states. Not every SKU will be available everywhere at launch. We are growing into each market deliberately.
What New England Means to Soberly
Made for the people who live here.
New England is not a backdrop. It is the reason Soberly exists. The founders grew up on the South Shore of Massachusetts, where the Atlantic shows up uninvited in every season and the landscape changes every few miles from rocky coastline to pine forest to rolling farmland to mountain ridge.
The places on Soberly cans are not chosen for marketing appeal. Sandy Beach is in Cohasset, Massachusetts, where the company was founded. White Mountains is where New Englanders go in every season, not just summer. Maine is where New Englanders go when they need to remember what quiet sounds like. Mount Katahdin is its highest point, and the kind of place you only reach on purpose. Cape Cod is summer in a place name. Newport is the harbor, the Cliff Walk, and the particular feeling of a city that has always taken quality seriously. Mystic is Connecticut's most honest version of itself. Acadia is where the continent ends and the ocean begins, and there is nothing else quite like it in the hemisphere.
Every can in the Soberly collection is named for a place that already meant something before we arrived. Our job is to honor it.
"These are not invented names. They are places we know."
Original art, place by place.
Jami Siler Jalbert painted the watercolor on the Sandy Beach can. Frank Berefsky is developing original location-inspired artwork for each of the remaining seven SKUs. Every piece is commissioned specifically for that place. No stock imagery. No generic landscapes. Each can gets its own original work.
The shrink sleeve label wraps the full 360 degrees of the can, so every brushstroke is reproduced faithfully. The artwork is not cropped or compromised by the format. It lives on the can the way it was made: complete.
The Founding Can
Sandy Beach, Cohasset, MA
The first can in the collection, painted by co-founder and artist Jami Siler Jalbert. The shrink sleeve wraps the full 360 degrees of the can so every brushstroke of the original watercolor is reproduced faithfully.
0 calories. Simply water, natural flavors, nothing else.
"Born in Cohasset, MA. Made for New England."
Know which places land near you.
Soberly is launching at independent retailers and specialty grocers across New England. Drop your email and you will be first to know.
Get Notified at Launch