Our Commitment to the Environment

Thoughtfully packaged.

Aluminum cans. Art printed right on the can. No plastic sleeve. No plastic bottles.

Why aluminum.

Aluminum is the most recycled beverage packaging material on earth, and unlike plastic, it does not lose quality when it is recycled.

No plastic sleeves or labels.

Every Soberly can is printed directly on the aluminum, with Jami’s artwork wrapping the full 360 degrees. No sleeve, no adhesive label, no plastic film. That means less plastic made, less plastic thrown away, and a can that goes into the recycling bin as clean aluminum.

Cape Cod, Massachusetts, original painting
Cape Cod, MA. Original painting by Jami Siler Jalbert.
The Numbers That Matter
75%

of all aluminum ever produced is still in use today

60 days

from recycling bin to store shelf, again

Infinite

number of times aluminum can be recycled without quality loss

Why the Can

The case for aluminum.

Why the can suits what is inside.

Light-proof.

Glass lets light in. Light degrades flavor over time. An aluminum can blocks it completely, so what goes in stays exactly as intended.

Air-tight.

Once sealed, no oxygen enters and no carbonation escapes.

Lightweight and portable.

Cheaper to ship than glass. Easier to carry than a bottle. At home in a cooler, on a boat, at a beach, on a trail, or in a stadium. The can goes where you go.

Faster to chill.

Metal conducts cold faster than glass. A can gets cold quicker.

Questions about how we package?

Soberly launches soon across New England. Reach out anytime.

Get in touch