Our Commitment to the Environment
Always a Can. Never Plastic.
A locked rule, not a marketing line. Aluminum, original artwork, and a commitment we intend to keep.
Why aluminum.
Aluminum is the most recycled beverage packaging material on earth. Unlike plastic, which degrades with each recycling cycle, aluminum can be recycled infinitely without losing quality. The can you hold today could be a new can within 60 days.
of all aluminum ever produced is still in use today
from recycling bin to store shelf, again
number of times aluminum can be recycled without quality loss
The case for aluminum.
Light-proof.
Glass lets light in. Light degrades flavor over time. An aluminum can blocks it completely, so what goes in stays exactly as intended.
Air-tight.
Once sealed, no oxygen enters and no carbonation escapes. The can preserves what is inside better than any bottle cap ever could.
100% recyclable.
Aluminum is infinitely reusable without any loss of quality. The average aluminum can already contains 65% recycled metal. It can be back on a store shelf as a new can within 60 days of recycling.
Lightweight and portable.
Cheaper to ship than glass. Easier to carry than a bottle. At home in a cooler, on a boat, at a beach, on a trail, or in a stadium. The can goes where you go.
Shatterproof.
Drop it. It is fine. The can is the right choice for anywhere people gather, play, or spend time outdoors.
Faster to chill.
Metal conducts cold faster than glass. A can gets cold quicker and stays cold longer.
360 degrees of canvas.
The surface area of a can is a full wraparound. For Soberly, that means every brushstroke of original watercolor artwork is reproduced faithfully, from edge to edge.
Our packaging choices.
We chose the aluminum can deliberately. It is lighter than glass, more recyclable than plastic, and keeps every sip colder and crisper. We will never use plastic bottles. Not now, not when we scale, not ever. "Always a can. Never plastic." is not a marketing line. It is a rule.
Shrink sleeve labels.
Our labels wrap the full 360 degrees of the can, allowing for the full reproduction of original watercolor artwork that defines the Soberly collection. Every color, every brushstroke, reproduced faithfully.
Original art, not mass production.
Each Soberly label carries original artwork inspired by a real New England location. We commission original works rather than stock imagery because we believe the packaging should be as considered as what is inside.
"Always a can. Never plastic."
One rule, from the first can.
Soberly launches soon across New England. Get notified when and where to find us.
Get Notified at Launch